CITIZEN PELOTON
Developed and designed a 360 branding project for Citizen Peloton, a luxury cycling start-up company based in Santa Cruz, CA. Work includes brand video, mobile iOS app, apparel, and logo designs. Collaboration with Izzy Berenson.
Mobile iOS app
Apparel Design
It began with an idea to sell high performance cycling gear and clothing to customize a luxury lifestyle. The beginning started with launching a brand with apparel and moved on to e-commerce. It became a way to live a story online that made all the difference in standing out in a crowded market.
Logo branding, stationary, business cards, and invoice designs.